Compliance support
Working with your legal team, we make sure each creator ad carries the disclosure the FTC expects and makes no claim your evidence cannot support.
Cleared brief and disclosure check
A brief with approved claims and disclosure wording for each format, and a disclosure check on every live placement, filed with the verification log.
How a placement is cleared
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Claims in the brief
Your legal team approves every claim in the talking points before a host or creator sees them, along with any wording that has to be read exactly.
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Disclosure by format
Each brief specifies the disclosure for each format. The FTC Endorsement Guides require no added statement of payment for an obvious commercial read by the host, but do require one for a segment written to resemble editorial (16 CFR § 255.5, retrieved 2026-10-05, Example 12). On YouTube, the disclosure appears early in the video itself, in addition to the paid promotion label.
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Script and cut review
We check scripts, rough cuts and social posts against the approved claims before they publish, and send anything new back to your legal team.
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Live check
Every live placement is checked for its disclosure as part of verification, and the result goes in the log.
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The record
We keep the brief, each approval, the aircheck or recording and the disclosure check together, so a regulator’s question can be answered from one file.
Disclosure specification
Written into every brief, by format
| Format | Disclosure | Basis |
|---|---|---|
| Podcast read that is plainly an ad | The read itself. An obvious commercial needs no separate statement of payment. | 16 CFR § 255.5, Example 12, retrieved 2026-10-05 |
| Podcast segment that sounds like editorial | Spoken at the start of the segment: “This segment is sponsored by [Brand].” | 16 CFR § 255.5, retrieved 2026-10-05 |
| YouTube integration | Spoken and on screen when the segment starts, with the paid promotion setting on. | FTC FAQ, retrieved 2026-10-05; YouTube Help, retrieved 2026-10-05 |
| Short video or social post | “Ad” or “Sponsored” on screen or in the first line, as well as the platform label. | FTC, Disclosures 101, 2019-11 |
| Live stream | Repeated through the stream, so late arrivals hear it. | FTC FAQ, retrieved 2026-10-05 |
Where the rules come from
The governing statute, Section 5 of the FTC Act, prohibits deceptive practices (15 U.S.C. § 45, retrieved 2026-10-05). The Endorsement Guides apply it to endorsements. Their 2023-06-29 revision defined “clear and conspicuous” and stated that a platform’s disclosure tool can fall short (FTC, 2023-06-29). We are not a law firm and do not give legal advice. We apply your legal team’s rules and the published guidance, and we keep the evidence.
Terms used on this page
- Material connection
- Any tie between endorser and brand (payment, free product, employment and the like) that could alter the credibility an audience assigns to the endorsement.
- Clear and conspicuous
- The FTC test for a disclosure: hard to overlook, easy for an ordinary consumer to understand, and made by the same means as the claim.
Start with one flight
Send us your category, budget range and what your finance team needs to see. We reply with how we would vet, buy and measure a first flight.
Submit a brief