About Sentry
Sentry Media Partners plans, buys, verifies and measures YouTube and podcast media for brands.
Who we work with
Heads of acquisition, CMOs and the finance and legal teams who approve their spend. Our process suits brands that count their customers closely and answer for every line of the budget, and it matters most in fintech, insurance and health, where a missing disclosure or an unapproved claim has a real cost.
How we are paid
Our fee is paid by the brand. It is quoted per engagement and appears as its own line in every plan and readout, apart from the media cost.
What we publish
Our standards in full, and briefings on the questions buyers bring us: disclosure, vetting, guarantees, incrementality and reporting. Each figure carries a dated link to its source.
Images on this site
Frames from YouTube channels show what long-form creator content looks like, and each caption names its channel. A frame on this site implies no endorsement by that channel. Every chart, log and report on the site is a specimen record with invented values.
Start with one flight
Send us your category, budget range and what your finance team needs to see. We reply with how we would vet, buy and measure a first flight.
Submit a brief